- #6
- Appendix
An Amazon listing glossary for beginners
Key Amazon listing terms at a glance
We've gathered the terms used throughout this series and our pricing on a single page. The descriptions (tooltips) for each item in the pricing table link to this page.
| Term | Meaning |
|---|---|
| ASIN | The unique number Amazon assigns to each listing. Listing Care starts when you register an ASIN. |
| Managed SKU | One listing per marketplace managed by Oneable AI. The same product listed in two marketplaces, the US and Japan, counts as 2 SKUs. |
| Monthly generations | The number of sets you can create in a month. New sets, regenerations and improvement sets each use 1 generation. |
| Thumbnail images | The collective term for main images and gallery images. |
| Brand Story | Brand introduction content placed in the 'From the brand' section of the product page. Create it once, and it appears on every one of your product pages. |
| Storefront | A dedicated brand store page you build on Amazon. It showcases your brand's products in one place and is the destination shoppers land on from your Brand Story and A+ Content. |
| Listing Care | The name of the create → monitor → improve operations loop. |
| Marketing plan | A document showing the rationale behind why a set was made the way it was. It's included with every set. |
| Analysis report | A report that regularly analyzes reviews, competitors and market changes after listing, and tells you when it's time to improve. |
| Improvement set | A new set of listing content redesigned based on the analysis report. |
| Brand Registry | Amazon's brand enrollment program. It's required to publish A+ Content and Brand Story. |